E-Book Revolution With Emily Craven

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Entries from January 2013

E-Book Revolution Podcast Episode 6: How To Become An Author-Entrepreneur With Joanna Penn

January 31st, 2013 · Comments

pentecostprophecytile-300x212.jpgPWsecrets-shadow.jpgThe days of a pasty author hunched over their manuscript in the garret have flown passed us in a whirlwind leaving more than one confused writer in the Land of Oz. No longer can authors let the publishing machine do all that pesky promotion work for them, heck authors can’t even throw their self-published works up on Amazon and expect to be ‘discovered’ anymore. Yet there are more people now then any time in history that claim being a writer as their full time job. While the paycheck for a self-published writer is slowly becoming more sustainable then a traditionally published writer, selling just books is still not going to be enough to keep the mortgage in check. Which is why this new generation of ‘full-time’ writers are using a new model, that of the author-entrepreneur. Basically, the author is making their money not only from their novels, but speaking, consulting and selling online courses, creating a more sustainable cash-flow. This is the model I am aiming for this year, being able to write and talk about writing is a dream job to me. So today’s podcast is all about learning how you and I can also become author-entrepreneurs! Our guest speaker for the podcast is none other than the fabulous author-entrepreneur herself, Joanna Penn.

JoannaPennNew27-248x300.jpgJoanna Penn is an author, internet entrepreneur and international speaker based in London, England. She spent 13 years as a business IT consultant in large corporates across the globe before becoming a fulltime author-entrepreneur in September 2011. In 2008 she self published her first non-fiction bookhttp://www.assoc-amazon.com/e/ir?t=hotoenyojo-20&l=as2&o=1&a=140920376X and made ‘a lot of mistakes’ which culminated in the sale of almost no books. Determined to learn about marketing and become a better writer she started a website for indie authors called the Creative Penn. In Feb 2011, she self-published her first thriller novel ‘Pentecost‘,  and her  second novel in the ARKANE series, Prophecy was released in January 2012, debuting above Lee Child in the Action-Adventure list. Her novels have now sold over 50,000 copies, becoming bestsellers in the Thriller and Action Adventure categories. She has just released her third book in the series, Exodus. She has been asked to speak all over the world on self-publishing and the author platform and last year release four courses for authors on publishing with C.J.Lyons, a NY Times bestselling author. Although she continues to love self-publishing, she signed with a literary agent in July 2012 in order to pursue a traditional publishing deal for her mainstream novels.

In this podcast we discuss:

  • The benefits of being an author entrepreneur and how you supplement your income
  • Why you need an entrepreneurial spirit to be a successful indie
  • The reason why hybrid publishing is a good way to go
  • Why Joanna started the Creative Penn and how she found her creative 'stride'
  • How to create a community around what you love
  • The important truth: Traditional press does not necessarily give you book sales
  • How to get started on creating your author platform
  • How she went from connecting with writers to connecting with thriller readers (The best results for fiction)
  • What to do if you're starting from scratch
  • A typical day for Joanna (with and without a part-time job in IT!)
  • The ins and outs of working with JV partners
  • The compound effect
  • How to bridge the gap between giving things away for free and promoting novels
  • When giving away your fiction for free works
  • Top three pointers for indies starting out
  • Why writing novellas is a good idea
  • And much, much more!

You can learn more about Joanna and her ProWriter courses at http://www.thecreativepenn.com/prowriter/

I love hearing from my listeners! Please feel free to contact me or offer any feedback on topics you would like to see covered at: ebookrevolution (at) yahoo (dot) com.

Emily's non-fiction book E-Book Revolution: The Ultimate Guide to E-book success is now available at KoboAmazon and Bkclb (Australian e-book store).If you enjoy her tongue in cheek style you may also enjoy her comedy novel set in Facebook, The Grand Adventures of Madeline Cain: Photographer Extraordinaire also available from Kobo, Amazon and Bkclb.

The companion website for this podcast is http://ebookrevolution.blogspot.com

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Tags: Uncategorized · E-Book Revolution · writing · Education · publishing · Emily Craven · E-books · self-publishing

E-Book Revolution Mini-Podcast: Chat With World Fantasy Convention Author Mindy Klasky

January 22nd, 2013 · Comments

WorldFantasyConvention.jpg

Over the next month the E-Book Revolution Podcast is going to diverge into the realms of fantasy authors and writing. For those listeners who are unaware I am a fantasy author and early this year I was awarded a grant by the South Australian Government to attend the World Fantasy convention. The final two mini-podcasts are with authors from that convention.

Each mini-podcast has myself and a prominent fantasy author aiming to answer ten questions in twenty minutes covering a range of topics including writing, the digital revolution, avoiding procrastination and their own writing. Finally we end with a mystery question...dum-dum-dum!!!!

Mindy-Author-Photo-Color-e1282772183865.jpgToday's World Fantasy author is the charming Mindy Klasky. Mindy Klasky is an American fantasy novelist. After graduating from Princeton University, Mindy considered becoming a professional stage manager or a rabbi.  Ultimately, though, she settled on being a lawyer, working as a litigator at a large Washington firm.  When she realized that lawyering kept her from writing (and dating and sleeping and otherwise living a normal life), Mindy became a librarian, managing large law firm libraries. In addition to her Harlequin Special Editions, Mira, and Red Dress Ink books, Mindy has written traditional fantasy novels for Roc (including the award-winning, best-selling The Glasswrights’ Apprentice), short stories, and nonfiction essays. Mindy now writes full time.

In this podcast we discuss:

  • How fan fiction got Mindy into fantasy writing
  • How she got her agent from a book in the library
  • How to survive an agent breaking up with you
  • The benefits of doing spot research rather then going 'in depth' before you begin writing
  • How to handle publicity and create a marketing plan
  • The importance of marketing goals
  • And the importance of diversifying your writing career

EReads-Apprentice1-300x300.jpgPLUS the all important MYSTERY QUESTION.Jane_Girls_Revised-200x300.jpg

I love hearing from Listeners and readers so please drop me a line at ebookrevolution (at) yahoo (dot) com.

In 2011-2012 Emily undertook a twelve month mentorship with fantasy author Isobelle Carmody. Emily blogs about fantasy writing and the lessons she learnt from Isobelle at http://theoriginalfantasy.blogspot.com.au. Emily's trip to the World Fantasy Convention could not be possible without the assistance of the South Australian Government through the Carclew Youth Arts Board. Thank you Carclew for the opportunity.

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The companion website for this podcast is http://ebookrevolution.blogspot.com and http://theoriginalfantasy.blogspot.com.au.

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Tags: writing · Emily Craven · World Fantasy Convention · Fantasy Writing · Carclew Youth Arts

E-Book Revolution Podcast Episode 5: Learning How To Crowdfund It! With Anna Maguire

January 11th, 2013 · Comments

CrowdfundItFinal1-187x300.jpgOk, it may be pretty clear to some of you now that I'm a little bit obsessed with crowdfunding. There are some fantastic projects getting off the ground (including my project 'Images of Joy' that would not have been possible without the crowd funding platform Pozible) now that the gatekeepers of the arts world are no longer the only funding bodies. In the last podcast I talked with author Alain Guillimaine about his personal crowd funding journey. So it was only natural that in this podcast I have gone to a crowd funding and digital content expert, Anna Maguire, who has been in the publishing industry for almost twenty years. In this podcast we talk about management of and author's digital content as well as the crowdfunding phenomena.

Anna Maguire is a Sydney-based consultant and blogger specialising in digital training and strategy. She advises on digital publishing and crowdfunding through her consultancy Digireado. Anna has worked in book publishing and digital content for 25 years. She is a former head of production and interactive at Random House Australia and is a passionate advocate for digital developments in the book industry and the emerging Australian ebook and app market. She is a graduate of the Yale Publishing Course and has appeared at the Sydney Writers’ Festival and Ubud Writers and Readers Festival. Anna regularly conducts training for editing and publishing students at Macleay College and has presented to Master of Publishing students at Sydney University. She has also trained authors in their digital publishing options for over two years.

AnnaMaguire-266x300.jpgIn September 2012 Anna published her first ebook with digital-first publishing start-up Editia Books. Crowdfund it! is the first Australian book about the $1.5 billion crowdfunding phenomenon. Anna blogs on the Digireado website, www.digireado.com.au, and at www.crowdfundit.com.au. She is also on Twitter (@digireado and @crowdfunditnow) and Facebook (facebook.com/digireado).

In this podcast we discuss:

  • The 1.5 Billion dollar crowdfunding phenomena
  • How crowdfunding works and why it works for writers
  • How this digital evangelist went from producing book content, to website content, to phone content, to working for Random House.
  • What a digital content strategy is and why it's important for authors to think about
  • The benefits of having your own ISBN
  • How Facebook generates 8x more funding then any other network
  • The best way to convince people to fund you
  • How to manage your crowd funding project in three steps
  • How to put together enticing rewards
  • How small UK press Unbound uses crowdfunding to determine which books get published
  • Issues of Tax when crowdfunding
  • How to keep interest in your project consistent over three months
  • How often to post project updates on Facebook in comparison to Twitter
  • Crowdfund It!'s publisher Editia and how they specialise in long form journalism and short form non-fiction.
  • And examples of successful projects and why they were successful.

Crowdfund it! is available from the Editia website http://editia.com/books/crowdfund-it/

I love hearing from my listeners! Please feel free to contact me or offer any feedback on topics you would like to see covered at: ebookrevolution (at) yahoo (dot) com.

Emily's non-fiction book E-Book Revolution: The Ultimate Guide to E-book success is now available at Kobo, Amazon and Bkclb (Australian e-book store). If you enjoy her tongue in cheek style you may also enjoy her comedy novel set in Facebook, The Grand Adventures of Madeline Cain: Photographer Extraordinaire also available from Kobo, Amazon and Bkclb. Thinking of doing your own crowd funding project? Hire Emily's brain! Emily has successfully conducted her own crowd funding project and interviewed many other authors on the subject, she know exactly what is needed to get a project off the ground. Contact her about it on the above email address.

The companion website for this podcast is http://ebookrevolution.blogspot.com

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Tags: writing · Education · publishing · Emily Craven · Crowd funding · E-books