E-Book Revolution With Emily Craven

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Entries Tagged as 'publishing'

E-book Revolution Podcast Ep 17: Blurb on Self-publishing Illustration, Photo & Graphic Heavy Coffee Table Books

June 8th, 2014 · Comments

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While Independent publishing has opened the way for thousands of authors to quit their day job to write and make a living from their ebooks there is still one area that indies are find it hard to crack, and that’s print books with colour illustrations and photos. This puts some authors, in particular those who write children’s books, graphic novels, comic books or books that require colour photographs to help illustrate a story, at a disadvantage.

It’s not that there aren’t ways to do it, there are if you’re willing to deforest that money tree to pay an interior book designer or can navigate InDesign with as much proficiency as you need to fly a space shuttle. But unlike those epub/mobi authors who are able to jump most hurdles themselves with simple and cheap tools, authors who need a visual component for their work to tell the story are unable to globally sell their work for a reasonable price and at professional quality. Any indie worth their salt knows that selling books is all about being as professional as the big boys in NYC.

Which is why I was jumping around like I’d seen a unicorn take on a bull when I heard about Blurb  brokering a deal not only with Amazon to sell their beautiful print-books, but also with Ingram so that any indie author can sell their beautifully made print books in any store across the globe with the press of a button using Blurb's easy to use book creation tool. Imagine the possibilities not only for children’s book authors, graphic novelists and comic books artists, but for independent authors of all genres to create rare editions of their books at various price points all from a single, easy to create file.

In this podcast I talk to two of the lovely Blurb staff, Chief Product Officer Donna Boyer and Community Manager Garry Trinh about:

  •  Which authors benefit from doing graphic heavy print or coffee table versions of their work

  • The business set up and how authors gain royalties for these books
  • How using Blurbs channels can reduce the wholesale discount you have to provide booksellers
  • Examples of the way authors have taken advantage of this type of Print on Demand
  • How you can alter book formats and sizing to your advantage
  • How one author’s personal history book is winning awards and yours can too
  • The advantages of letting the reader decide ‘what level’ of book/finish they wish to buy
  • What the selling trends are for these types of books
  • What the best sellers have in common
  • How readers are now buying their print books based on their beauty
  • Why indie authors should and can take advantage of ‘collecting’ cultures
  • The collectability of photobooks
  • How the act of ‘curating’ content is driving sales
  • The most effective number of pages/size
  • How to use Blurb to create both print and iBooks Author versions of your book
  • How an author should price their books
  • The mistakes people make with when making visually stimulating books
  • How any author can use Blurb to create special editions of their books at multiple price points
  • What the Blurb deal with Ingram and Amazon means for you
  • We compare the strategies needed to: a) sell a lot of books vs. b) get yourself exposure vs. c) building up reader loyalty via rare editions
  • And much, much more!

 

Enjoy!

 

About The Guests

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Donna Boyer is a self-confessed product geek and started out at the Harvard Business School where she researched the global economic impacted of technology innovations. Before Blurb Donna was Vice President of Product at Callaway Digital Arts where she worked with publishers to produce award-winning illustrated books for the iPad. As Chief Product Officer at Blurb, Donna is leading the charge into the digital and mobile space. You can find her at Twitter @donnaboyer.

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Garry Trinh is Blurb’s Community Manager for Australia. He has worked in the graphic design and publishing industry for more than 10 years. Since 2010 he has managed Blurb’s creative events and local business partnerships and taught Australian writers and designers how to self-publish print and ebooks with Blurb’s online platform. You can find him on Twitter @blurboz

 

Examples of Books Created With Blurb & Now Available Worldwide Via Amazon & Ingram

Comic / Graphic Novel

Westward Bound Vol. One Book Four by Stuart P. Beel

40 pages. Full colour. Trade size - 15x23cm.

 

Softcover - AUD$14.11

Hardcover dust jacket - AUD$29.57

Hardcover image wrap - AUD$31.38

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Children Authors

Things I Love by Jessica Rose.

22 pages, Full colour, small square - 18x18cm

 

Softcover - AUD$20.84

Hardcover image wrap - AUD$43.56

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Personal History

Dadslides by Charles Klein

160 pages, Full colour, standard landscape – 20x25cm, Premium paper

 

Hardcover image wrap - AUD$115.72

 

Awarded first prize. Self published professional section. At the Ballarat International Foto Biennale.

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Travel book

Camera of Kilimanjaro photographs by the Porters of Mount Kilimanjaro. Edited by Helen Osler

104 pages, Full colour, standard landscape - 20x25cm

 

Hardcover dust jacket - AUD$62.70

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Literature and Fiction book

Donut Shop of the Dead by Timothy E.Bacon and Paul J. Green

160 pages, Black and White pocket - 13x20cm

 

Soft cover - AUD$10.06

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Experimental book

Letters (Eliza and Cleverbot) by Giselle Stanborough

248 pages, small square - 18x18cm

 

Softcover - AUD$66.07

Hardcover dust jacket - AUD$81.52

Hardcover image wrap - AUD$84.25

I love hearing from my listeners! If you’d like to appear as a guest, or offer any feedback on topics you’d like to see covered, email me at: ebookrevolution (at) yahoo (dot) com.


Emily's non-fiction book E-Book Revolution: The Ultimate Guide to E-book success is now available at KoboAmazon and Tomely (Australian e-book store).If you enjoy her tongue in cheek style you may also enjoy her comedy novel set in Facebook, The Grand Adventures of Madeline Cain: Photographer Extraordinaire also available from KoboAmazon and Tomely.


The companion website for this podcast is www.ebookrevolution.com.au  

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Tags: Education · publishing · Emily Craven · self-publishing · Business of writing · Book Apps · Print On Demand · Comics and Graphic Novels · Children's Books

E-book Revolution Podcast Ep 16: iBooks Alternatives – How To Make A Book App With Authorly

April 5th, 2014 · Comments

Welcome to this special episode of the podcast! It is the 3rd Anniversary of the E-book Revolution Blog, and to celebrate we are giving away some fantastic prizes at www.ebookrevolution.com.au 

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Today's Giveaway is an all star e-book bundle for independent publishers! This e-book bundle consists of 8 of the best books on the internet to help independent authors in their journey. Thank you to those authors who donated a copy to this giveaway! To find out more about each book just click on the links. The e-books included in this prize are: My own ‘E-book Revolution’,  David Gaughran's 'Let's Get Digital' and 'Let's Get Visible', Sean Platt's & Johnny B. Truant's 'Write. Publish. Repeat', Tobias Buckell's 'Nascence', Joanna Penn's 'How To Market You Book', Michelle Campbell-Scott's 'Goodreads For Authors', and Dean Wesley Smith's 'Killing The Top 10 Sacred Cow's of Publishing'. 

 I will be picking the winner of today’s prize from the comments at the post on the E-book Revolution blog hereGet your comments in before 3pm Saturday afternoon (Australian Eastern Standard time) which is also 10pm Friday night across the pond (US Pacific). That’s almost a day and a half of comment drafting time available...

THE PODCAST...

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I’m not sure what it is that gives me such a pathological dislike for monopolies, but in any case I don’t really do Apple. An Apple is something I want to eat, not sit in front of. No Apple product has ever played nice with my other equipment and was always too much trouble to integrate it into my life. As such, you can imagine it’s been a bit of a bee in my bonnet for the past couple of years that the only way to make an enhanced and interactive e-book at a reasonable price has been iBooks Author. Which I can’t access without a Mac. Cheers Apple. Which was why when I heard about Authorly, I had to contact them for an interview. Finally, a way I could experiment in the book app space without having to buy a whole new computer! Without having to spend tens of thousands working with an app developer!

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Authorly is a free tool which allows authors to create interactive book apps -whether they be children’s books, graphic novels, comics or multimedia non-fiction books - and then distributes them not only into the iTunes app store, but into the Google Play store and Kindle Fire store. This tool has opened up a whole new frontier and green field’s opportunity. I think we all remember how some indie authors’ careers were successfully launched due to the early days of Amazon Kindle, and I can’t help but think the App stores for Kindle Fire and Google Play will open up similar opportunities for authors to get in while there is little competition and secure those number 1 sports.

In this podcast I talk to the CEO of Authorly, Adam Kaslikowski, about many things including:

  • How Authorly works and the revenue share
  • How indie authors can create their own children’s book apps with no developer and no upfront cost
  • Why now is the time to get into the book app space, particularly for children’s book authors
  • Why Authorly is different to iBooks (This has nothing to do with the platforms!)
  • Why you are restricting your audience if you just use iBooks Author
  • What animations can be added to your book
  • How long it takes to launch an app on each platform
  • Which platform is the most popular for book apps
  • How Google Play has a much larger share of the app market then you think
  • The optimum page length for book apps
  • How you can you take your out of printed children’s book and use Authorly to creat a digital version
  • What the bestselling book apps have in common
  • Why it’s important for children’s books to not only appeal to kids but also to parents
  • How to get reviews for your app.
  • What factors count towards being listed on a ‘best seller’ list in the app store
  • The ‘sweet spot’ for the number of features and animations you should include in your app
  • Why you can’t just create a book app without any features
  • How to stop kids getting distracted from the story
  • Why book apps as good, if not better, at teaching children to read
  • The most popular features in book apps (between Animations/video/audio)
  • How you should price book apps
  • Strategies for children’s book authors to use apps to boost print sales
  • What sort of story is best suited to a book apps
  • Can use for non-fiction books like cook books etc
  • The mistakes authors make with book apps
  • And you get your app discovered


Enjoy!

I love hearing from my listeners! If you’d like to appear as a guest, or offer any feedback on topics you’d like to see covered, email me at: ebookrevolution (at) yahoo (dot) com.

Emily's non-fiction book E-Book Revolution: The Ultimate Guide to E-book success is now available at KoboAmazon and Tomely (Australian e-book store).If you enjoy her tongue in cheek style you may also enjoy her comedy novel set in Facebook, The Grand Adventures of Madeline Cain: Photographer Extraordinaire also available from KoboAmazon and Tomely.

The companion website for this podcast is www.ebookrevolution.com.au  

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Tags: Transmedia · Education · publishing · Emily Craven · E-books · self-publishing · Marketing · Publicity · Book Apps

E-book Revolution Podcast Ep14 - How To Make A Book Trailer With Red 14 Films

August 14th, 2013 · Comments


I’m pretty sure I’m not the only one out there who thinks scrolling script, stock images, or god forbid, a PowerPoint presentation that zooms in on those images, is not a trailer. Not even close. If I wanted to be bored for 2 minutes I could watch the political debates. Or grass grow, or paint my toenails. No, a trailer is meant to entertain, excite and intrigue. Frankly when I think trailer, I think dynamic movie trailers with minimal words, a killer backing track, and people that move. Alright, a book is not a movie, and it would make sense that a book trailer is not a movie trailer, but fact of the matter is, if what’s floating around on YouTube is what I’m expected to produce for my story, I’d rather be smothered by a mound of my own books. 

 
So to avoid death by one’s own work, I did this podcast with Adam Cushman from Red 14 films on what makes an awesome book trailer and how you can make a live action one yourself for as little as $3. Red 14 Films was founded in 2011 by a small group of writers and filmmakers looking to engage potential readers through digital film. They produce very short arthouse films that accompany your book, serving as a cinematic back-cover synopsis. These trailers are made for publishing houses big and small, as well as indie and self-published writers. You can find out more about Red 14 Films and making your own book trailer at cinematicbooktrailers.com. Red 14 Films as also running an awesome crowdfunding project at the moment to fund several of their authors trailers. Check that out here: http://www.kickstarter.com/projects/red14films/four-literary-short-films.

In this podcast you’ll discover

• Why authors need a book trailer
• Why you should treat a book trailer like a music video
• How book trailers can be used to promote rights to film studios
• The difference between a cinematic and regular book trailer and why they’re not out of your price range.
• Top tips for looking professional
• How to make your own trailer for $3.
• Why you shouldn’t use a large amount of stock footage
• The reason why you should use voice overs over production sound
• Where you can hire a cheap (but good quality) camera
• How to pick what parts of your book should appear in your trailer
• Why trailers shouldn’t have credits and why they shouldn’t show your book cover
• The variety of video platforms you can distribute to other than YouTube.
• And the mistakes authors make when making a trailer.

In this podcast we talk about free stock footage websites like video blockspond 5 and archive.org. We also talk about the music site incomptech.com and the iPhone app Videfy.

Enjoy!

I love hearing from my listeners! Please feel free to contact me or offer any feedback on topics you would like to see covered at: ebookrevolution (at) yahoo (dot) com.

Emily's non-fiction book E-Book Revolution: The Ultimate Guide to E-book success is now available at KoboAmazon and Tomely (Australian e-book store).If you enjoy her tongue in cheek style you may also enjoy her comedy novel set in Facebook, The Grand Adventures of Madeline Cain: Photographer Extraordinaire also available from KoboAmazon and Tomely.

The companion website for this podcast is http://ebookrevolution.blogspot.com
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Tags: E-Book Revolution · writing · Education · publishing · Emily Craven · E-books · self-publishing · Marketing

E-book Revolution Podcast Ep13 - Long Form Journalism E-Publishing With Charlotte Harper

June 19th, 2013 · Comments

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Thousands of commuters every day are looking to fill in the boredom during their public transit, I know I am! They need short, snappy pieces that can be consumed in a day on the ride to and from work. It is this need, and the decline of in depth features in newspapers and magazines, that has seen the rise over the past twelve months in long form journalism, non-fiction pieces between 10,000 and 35,000 words that according to Mark Leslie at Kobo, are selling like hot-cakes through the online platforms. We’re not talking a massive reporting of the facts, e-book readers are after narrative non-fiction, a sort of evolution of the non-fiction article for e-book consumers. A half way point between fiction and non-fiction if you will. This has opened a huge opportunity for writers of all callings, from journalists, to non-fiction authors to fiction writers who pen travel, to memoir, to essays about writing. It is non-fiction’s answer to short stories and novellas.

At the end of last year, my writing mentor, world renowned fantasy author Isobelle Carmody, presented me with a challenge. Keep a diary of impressionist writing, describing my trip to Cambodia as simply as possible with as little judgement as possible – let the description speak for itself. When I returned and let her read through the entries she was astounded at what I had written, “This is possibly better than your fantasy writing, you should do some non-fiction pieces with this.” Then I spoke with Mark Leslie, touching on the rise of long form journalism, and suddenly my interest was piqued enough to seek out a podcast expert in this area!  In this podcast I talk to new digital first long form publisher, Charlotte Harper from Editia about the rise of long form journalism and how emerging writers are using it as a path to professional publication.

charlotteharper.jpgCharlotte Harper covered the digital transformation of the book industry between 2010 and 2012 for Fairfax Media, Bookseller + Publisher and the EBOOKISH.com.au and Booku.com blogs. Charlotte is a former technology journalist, a Walkley Award-winning web producer (for her contribution to The Sydney Morning Herald’s online coverage of the 2000 Olympics) and ex-literary editor of The South China Morning Post in Hong Kong. At The Canberra Times, she was variously chief sub-editor, features, online editor, and editor of firstly the Saturday news features section and then the Sunday magazine. Charlotte recently founded publishing company Editia, which is a new digital first publishing business devoted to long form journalism and non-fiction shorts.

In this podcast we discuss:

· Why long form journalism is becoming so popular

· Why writers should look at it as a potential path to publication

· The length of a feature article in comparison to long form or a novel

· The rise of ‘commute’ fiction

· The potential for writers to make more money over time in comparison to freelance

· How long form publication could help increase your profile

· The importance of tying into recent news events when marketing long form journalism e-books

· Where the e-book revolution is going and how it will effect different genres

· The possibility of newspapers/magazines following Editia’s long form journalism path

· Thoughts on the future of newspapers

· Top 3 things an author needs to create a successful long form piece

· Elements of good research and interviewing

· The Key to being successful in this e-book niche

· The important difference between journalism for website/newspapers and journalism for e-books

· How to pitch long form journalism

· Marketing long form e-books

· Editia’s upcoming projects

· The top 3 tips for breaking into publishing via long form.

CrowdfundItFinal1-187x300.jpgEnjoy!

I love hearing from my listeners! Please feel free to contact me or offer any feedback on topics you would like to see covered at: ebookrevolution (at) yahoo (dot) com.

Emily's non-fiction book E-Book Revolution: The Ultimate Guide to E-book success is now available at Kobo, Amazon and Bkclb (Australian e-book store).If you enjoy her tongue in cheek style you may also enjoy her comedy novel set in Facebook, The Grand Adventures of Madeline Cain: Photographer Extraordinaire also available from Kobo, Amazon and Bkclb.

The companion website for this podcast is http://ebookrevolution.blogspot.com

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Tags: E-Book Revolution · writing · Education · publishing · Emily Craven · Crowd funding · E-books · self-publishing · Marketing · Business of writing · Journalism

E-book Revolution Podcast Ep11 - Contracts & Agents For Traditional & Self-Published Authors

May 22nd, 2013 · Comments

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When you are trading in ideas, creativity and intellectual property, the legal waters can get murky, as many writers have had the misfortune to find out. Whether you are traditionally published, accepting the terms and conditions of self-publishing platforms like Amazon, Kobo or iBooks, or a self-published author about to sign your first traditional publishing deal, you need to have some understanding of what a fair contract looks like and what rights you should (or shouldn’t) be giving away. For writers who are looking to build online communities or use digital platforms to enhance their stories, basic knowledge of how to cover your arse from a sue-happy world is vital.

In this podcast we’re going to delve into the world of contracts and agenting, but I promise you, we avoid jargon, incomprehensive phrases and snore worthy discussions like the plague. I’m a simple girl, I prefer to learn from experts I can understand and actually stay awake with, and I’m sure you’d prefer that too! In this lively conversation with Alex Adsett about the business of writing - which writers tend to avoid only to have it come back to bite them in the arse when they realise their money is ‘missing’ – we talk about the things traditional, self-published and hybrid authors need to know about contracts, legalities and rights.

alexadsett-image-225x300.jpgAlex Adsett is a consultant offering publishing contract advice to authors, publishers and booksellers, and has more recently expanded into the more traditional role of literary agent.  She has fifteen years experience working in the publishing and bookselling industry, as well as a solid background in legal research and contract drafting. She worked for three years in the Rights and Contracts Department of Penguin Books in Melbourne, before moving to the Contracts Department of John Wiley & Sons Australia, Ltd. Alex has managed Alex Adsett Publishing Services since 2008. She relies on her experience and passion for book publishing to offer sensible publishing business and contract advice. Separate from her freelance consultancy work, Alex has also taken on the role of literary agent.

In this podcast we discuss:

· The benefits of having a publishing consultant

· What self-published authors, moving into traditional publishing, should look out for in a contract

· The importance of escape (reversion) clauses

· Why you should make your publisher aware if you have previously self-published the book they are buying

· Three things any author should keep in mind when signing a contract

· What rights you should give a publisher

· Why advances are not the be-all-and-end-all

· Whether or not you should give a publisher world ebook rights or split the rights by country

· Why authors should look at rising royalty rates for ebooks

· What the dangers of an ebook retailer contract are (eg. Amazon, Kobo, iBooks)

· Why you should hold onto your film rights

· Why exclusivity is not in the best interests of the author

· How authors creating online communities and interactive projects can cover their arse

· Why authors should be careful about using photos and videos on their blog

· Whether agents are still relevant for today’s authors

· Why you don’t need an agent to negotiate a fair contract

· And the most successful way to approach an agent.

Enjoy!

I love hearing from my listeners! Please feel free to contact me or offer any feedback on topics you would like to see covered at: ebookrevolution (at) yahoo (dot) com.

Emily's non-fiction book E-Book Revolution: The Ultimate Guide to E-book success is now available at Kobo, Amazon and Bkclb (Australian e-book store).If you enjoy her tongue in cheek style you may also enjoy her comedy novel set in Facebook, The Grand Adventures of Madeline Cain: Photographer Extraordinaire also available from Kobo, Amazon and Bkclb.

The companion website for this podcast is http://ebookrevolution.blogspot.com

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Tags: writing · Education · publishing · Emily Craven · self-publishing · Business of writing

E-book Revolution Podcast Ep9 - Digital First ‘Traditional’ Publishing With Jeffe Kennedy

May 8th, 2013 · Comments

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Most aspiring authors today are quick to note that the traditional publishing gates are closed to them and that digital is the way of the future. For many authors it has boiled down to self-publishing being the only potential path they are aware of to get their work published. And though the old prejudices against self-publishing are slowly fading (not without a whole lot of bar fighting and knifing of authors with one star reviews) the stigma is still there - digital books/authors = self-published = lesser quality.

Yet, with e-books taking a greater share of the reading markets each year it was only inevitable that traditional publishers would start using digital strategies to solve one of their biggest problems – how they could publish authors they really loved, but had to pass up because they didn’t believe there was a strong enough local market for an author’s odd mix of genre. Enter digital first publishing imprints, all the benefits of a traditional publishing deal (yep, editing provided and no formatting, designing or technical know-how required) with less risk to the publisher and more royalties for the author. In this podcast I talk to digital first author Jeffe Kennedy, a ‘traditionally’ published author with Carina Press (imprint of Harlequin), who has only had her work published digitally. During the podcast we explore this alternate path for authors, who just want to write and be published without dealing with the self-publishing/vanity press rollercoaster.

Jeffe-Headshot-Small.jpgJeffe Kennedy is an award winning author with a writing career that spans decades. Starting originally as a highly successful essayist, Jeffe found her career drawn towards fantasy and romance. Finding her feet at digital first imprint, Carina, her fantasy BDSM romance, Petals and Thorns, has won several readers awards. Sapphire, the first book in Facets of Passion has placed first in multiple romance contests and the follow-up, Platinum, is climbing the charts. Her most recent works include three fiction series: the fantasy romance novels of A Covenant of Thorns, the Facets of Passion, and the post-apocalyptic vampire erotica of the Blood Currency. Jeffe can be found online at her website: JeffeKennedy.com or every Sunday at the popular Word Whores blog. She is represented by Pam can Hylckama Vliea of Foreword Literary.

In this podcast we discuss:

· ‘Traditional’ deals in digital (Digital first publishers)

· How the romance community are at the forefront of the digital revolution

· Alternate paths to traditional and self-publishing (No, we’re not talking vanity press!)

· The benefits of submitting to digital first publishers rather than self-publishing

· How Jeffe ended up at a digital first press

· Benefits of online friendships with other authors

· How Jeffe signed with an agent after being published with a digital first press

· How the Harlequin ‘propaganda machine’ works

· Marketing  a digitally published book

· What genres lend themselves better to digital first releases

· Appeals of digital erotica to readers

· Whether or not her readers follow her work from romance to ‘sexy’ novels

· How digital first publishers are more likely to give ‘different’ books a chance

· Fairer royalties for authors

· And the more diverse marketing opportunities for erotica writers.

carina_logo.gifEnjoy!

I love hearing from my listeners! Please feel free to contact me or offer any feedback on topics you would like to see covered at: ebookrevolution (at) yahoo (dot) com.

Emily's non-fiction book E-Book Revolution: The Ultimate Guide to E-book success is now available at Kobo, Amazon and Bkclb (Australian e-book store).If you enjoy her tongue in cheek style you may also enjoy her comedy novel set in Facebook, The Grand Adventures of Madeline Cain: Photographer Extraordinaire also available from Kobo, Amazon and Bkclb.

The companion website for this podcast is http://ebookrevolution.blogspot.com

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Tags: E-Book Revolution · writing · Education · publishing · Emily Craven · E-books · Business of writing

E-Book Revolution Podcast Ep 8 - Storytelling In The Digital Age With Kobo’s Mark Leslie Lefebvre

April 3rd, 2013 · Comments

Kobowritinglife.jpgWith print on demand, self-publishing and global writing opportunities it's no wonder a new breed of writer is emerging. No longer are we restricted to traditional publishing, to shipping books from overseas, to just writing prose, or even to being in the same room as your fans at a signing. Even with 'new' pathways to publication you are no longer restricted, Amazon certainly isn't the only big fish in town. In particular I am thinking of Kobo, a fantastic company with some revolutionary ideas in the works for publishers and authors.

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CampusChills.jpgAfter the great experiences I've had with Kobo it makes total sense to me that they would hire someone as revolutionary as this podcast's guest, Mark Leslie Lefebvre. Mark is a writer, editor and bookseller and as of 2011 became the director of self-publishing & author relations at Kobo. He has been writing horror/twilight zone fiction since he was 13 and not only has several traditional publishing projects going at once, but also several self-publishing ventures. He was drawn to the profession of bookseller, and remained in the book industry in various management and information technology roles since graduating from university in 1992. He has been instrumental in developing strategies for the use of the Expresso Book machine and has organised several global POD projects using it. He has even organised successful book signings for his store without the authors even being in the same city. You can find out more about Mark at his website or his blog, and Kobo Writing Life at http://kobowritinglife.com/

showmanshivers.jpgIn the intro I talk about the slow but steady progress of my latest novel (released in December), and the various marketing mini-courses I'm putting together for writers as I market my own novel. The idea of the mini courses is to give writers the information they need in one simple and affordable package, not to make them pay for information they already know, to get the information they actually want! I've also started a new Facebook novel, and begun my two new jobs: one as Digital Producer at If:Book Australia and the other as Producer of the interactive Choose Your Own Adventure event set to launch at the Brisbane Writers' Festival in September this year - so it's been a busy month!

In this podcast we discuss:

  • The benefits of self-publishing.
  • How indie authors and Kobo are partnering with bricks & mortar book stores and how you can too!
  • How an e-book author can sell copies of their books at events and functions in the real world.
  • Why Mark bought an Expresso Book Machine (Print On Demand Technology) and how indie authors can use it to deliver cheap print runs.
  • The problem with CreateSpace for global distribution.
  • How Mark became a 'hybrid' author.
  • How you can use Kobo to sell pre-release copies of your book.
  • How to do global book launches.
  • How authors can use their out-of-print back list to increase the sales of their front list from publishers.
  • What Kobo can offer authors (promotion & development opportunities).
  • What sells best on Kobo.
  • Why the 99cent model is unnecessary and detrimental for authors.
  • The consequences of increasing the price of your book.
  • Mark's most successful self-publishing and marketing experiments.

Spirits.jpgEnjoy!

I love hearing from my listeners! Please feel free to contact me or offer any feedback on topics you would like to see covered at: ebookrevolution (at) yahoo (dot) com.

Emily's non-fiction book E-Book Revolution: The Ultimate Guide to E-book success is now available at KoboAmazon and Bkclb (Australian e-book store).If you enjoy her tongue in cheek style you may also enjoy her comedy novel set in Facebook, The Grand Adventures of Madeline Cain: Photographer Extraordinaire also available from Kobo, Amazon and Bkclb.

The companion website for this podcast is http://ebookrevolution.blogspot.com

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Tags: E-Book Revolution · Education · publishing · Emily Craven · Digital Book Store · E-books · self-publishing · Marketing

E-Book Revolution Podcast Episode 7: A Conversation with A Reviewer, Blogger, Writer & Podcaster

February 26th, 2013 · Comments

I've always been fascinated as to how writers build their author platforms, and which platform, if any, brings in the most traffic and whether or not more traffic equals meaningful connections with readers. Are reviews important? How should you approach a reviewer? If reviews are so influential, should you be doing your own? If you're confused as to whether you should be trying normal blogging, review blogging, or podcasting to connect with your audience then this podcast is for you. Today I talk with Sean the Blogonaut (or Bookonaut) a speculative fiction reviewer, blogger, writer and podcast. Not only will be be discussing the merits of different platforms but the best way to approach a reviewer with your novel (because let's face it, poor Sean has seen it all!)

seanand.jpgSean Wright (AKA Sean the Blogonaut, Sean the Bookonaut) considers himself an aspiring writer, he tends to do quite a lot of aspiring and not much writing.  He blogs at Adventures of Bookonaut in attempt to keep himself sane and connected with other humans who share his tastes in fiction and to comment on and support the Australian speculative fiction scene. He lives in rural South Australia, in the midst of wheat fields, in a 120 year old farm house which has its own history book but no ghosts. He holds a 2nd Dan in Chung Do Kwan, a Korean School of Shotokan Karate, and consequently can speak about 10 korean words and can break pine boards with just his mind.  He is currently working on two manuscripts. You can find him on Twitter and at his website.  He files audio interviews for the Ditmar nominate Galactic Chat, a reviews column for the International Speculative Fiction Magazine and has recently started his own genre fiction podcast. inventively named Adventures of a Bookonaut Podcast
In this podcast we discuss:
  • The importance of attending local writing events and workshops.
  • Why it's important to approach a reviewer correctly.
  • Mistakes authors make when sending a review.
  • How blogging helps you get into the habit of writing every day.
  • Podcasting vs Video casting.
  • How Goodreads should figure in a writer's overall strategy.
  • Why community minded authors get further.
  • The proper use of Twitter.
  • The mechanics of writing a balanced Tweet.
  • Thoughts on paid reviews.
  • How to go about blogging.
  • What the benefits of podcasting are.
  • Which platform draws the most traffic.
  • Which platform creates the most interaction.

Enjoy!

I love hearing from my listeners! Please feel free to contact me or offer any feedback on topics you would like to see covered at: ebookrevolution (at) yahoo (dot) com.

Emily's non-fiction book E-Book Revolution: The Ultimate Guide to E-book success is now available at KoboAmazon and Bkclb (Australian e-book store).If you enjoy her tongue in cheek style you may also enjoy her comedy novel set in Facebook, The Grand Adventures of Madeline Cain: Photographer Extraordinaire also available from Kobo, Amazon and Bkclb.

The companion website for this podcast is http://ebookrevolution.blogspot.com

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Tags: Education · publishing · Emily Craven · E-books · self-publishing · Blogging · Reviews

E-Book Revolution Podcast Episode 6: How To Become An Author-Entrepreneur With Joanna Penn

January 31st, 2013 · Comments

pentecostprophecytile-300x212.jpgPWsecrets-shadow.jpgThe days of a pasty author hunched over their manuscript in the garret have flown passed us in a whirlwind leaving more than one confused writer in the Land of Oz. No longer can authors let the publishing machine do all that pesky promotion work for them, heck authors can’t even throw their self-published works up on Amazon and expect to be ‘discovered’ anymore. Yet there are more people now then any time in history that claim being a writer as their full time job. While the paycheck for a self-published writer is slowly becoming more sustainable then a traditionally published writer, selling just books is still not going to be enough to keep the mortgage in check. Which is why this new generation of ‘full-time’ writers are using a new model, that of the author-entrepreneur. Basically, the author is making their money not only from their novels, but speaking, consulting and selling online courses, creating a more sustainable cash-flow. This is the model I am aiming for this year, being able to write and talk about writing is a dream job to me. So today’s podcast is all about learning how you and I can also become author-entrepreneurs! Our guest speaker for the podcast is none other than the fabulous author-entrepreneur herself, Joanna Penn.

JoannaPennNew27-248x300.jpgJoanna Penn is an author, internet entrepreneur and international speaker based in London, England. She spent 13 years as a business IT consultant in large corporates across the globe before becoming a fulltime author-entrepreneur in September 2011. In 2008 she self published her first non-fiction bookhttp://www.assoc-amazon.com/e/ir?t=hotoenyojo-20&l=as2&o=1&a=140920376X and made ‘a lot of mistakes’ which culminated in the sale of almost no books. Determined to learn about marketing and become a better writer she started a website for indie authors called the Creative Penn. In Feb 2011, she self-published her first thriller novel ‘Pentecost‘,  and her  second novel in the ARKANE series, Prophecy was released in January 2012, debuting above Lee Child in the Action-Adventure list. Her novels have now sold over 50,000 copies, becoming bestsellers in the Thriller and Action Adventure categories. She has just released her third book in the series, Exodus. She has been asked to speak all over the world on self-publishing and the author platform and last year release four courses for authors on publishing with C.J.Lyons, a NY Times bestselling author. Although she continues to love self-publishing, she signed with a literary agent in July 2012 in order to pursue a traditional publishing deal for her mainstream novels.

In this podcast we discuss:

  • The benefits of being an author entrepreneur and how you supplement your income
  • Why you need an entrepreneurial spirit to be a successful indie
  • The reason why hybrid publishing is a good way to go
  • Why Joanna started the Creative Penn and how she found her creative 'stride'
  • How to create a community around what you love
  • The important truth: Traditional press does not necessarily give you book sales
  • How to get started on creating your author platform
  • How she went from connecting with writers to connecting with thriller readers (The best results for fiction)
  • What to do if you're starting from scratch
  • A typical day for Joanna (with and without a part-time job in IT!)
  • The ins and outs of working with JV partners
  • The compound effect
  • How to bridge the gap between giving things away for free and promoting novels
  • When giving away your fiction for free works
  • Top three pointers for indies starting out
  • Why writing novellas is a good idea
  • And much, much more!

You can learn more about Joanna and her ProWriter courses at http://www.thecreativepenn.com/prowriter/

I love hearing from my listeners! Please feel free to contact me or offer any feedback on topics you would like to see covered at: ebookrevolution (at) yahoo (dot) com.

Emily's non-fiction book E-Book Revolution: The Ultimate Guide to E-book success is now available at KoboAmazon and Bkclb (Australian e-book store).If you enjoy her tongue in cheek style you may also enjoy her comedy novel set in Facebook, The Grand Adventures of Madeline Cain: Photographer Extraordinaire also available from Kobo, Amazon and Bkclb.

The companion website for this podcast is http://ebookrevolution.blogspot.com

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Tags: Uncategorized · E-Book Revolution · writing · Education · publishing · Emily Craven · E-books · self-publishing

E-Book Revolution Podcast Episode 5: Learning How To Crowdfund It! With Anna Maguire

January 11th, 2013 · Comments

CrowdfundItFinal1-187x300.jpgOk, it may be pretty clear to some of you now that I'm a little bit obsessed with crowdfunding. There are some fantastic projects getting off the ground (including my project 'Images of Joy' that would not have been possible without the crowd funding platform Pozible) now that the gatekeepers of the arts world are no longer the only funding bodies. In the last podcast I talked with author Alain Guillimaine about his personal crowd funding journey. So it was only natural that in this podcast I have gone to a crowd funding and digital content expert, Anna Maguire, who has been in the publishing industry for almost twenty years. In this podcast we talk about management of and author's digital content as well as the crowdfunding phenomena.

Anna Maguire is a Sydney-based consultant and blogger specialising in digital training and strategy. She advises on digital publishing and crowdfunding through her consultancy Digireado. Anna has worked in book publishing and digital content for 25 years. She is a former head of production and interactive at Random House Australia and is a passionate advocate for digital developments in the book industry and the emerging Australian ebook and app market. She is a graduate of the Yale Publishing Course and has appeared at the Sydney Writers’ Festival and Ubud Writers and Readers Festival. Anna regularly conducts training for editing and publishing students at Macleay College and has presented to Master of Publishing students at Sydney University. She has also trained authors in their digital publishing options for over two years.

AnnaMaguire-266x300.jpgIn September 2012 Anna published her first ebook with digital-first publishing start-up Editia Books. Crowdfund it! is the first Australian book about the $1.5 billion crowdfunding phenomenon. Anna blogs on the Digireado website, www.digireado.com.au, and at www.crowdfundit.com.au. She is also on Twitter (@digireado and @crowdfunditnow) and Facebook (facebook.com/digireado).

In this podcast we discuss:

  • The 1.5 Billion dollar crowdfunding phenomena
  • How crowdfunding works and why it works for writers
  • How this digital evangelist went from producing book content, to website content, to phone content, to working for Random House.
  • What a digital content strategy is and why it's important for authors to think about
  • The benefits of having your own ISBN
  • How Facebook generates 8x more funding then any other network
  • The best way to convince people to fund you
  • How to manage your crowd funding project in three steps
  • How to put together enticing rewards
  • How small UK press Unbound uses crowdfunding to determine which books get published
  • Issues of Tax when crowdfunding
  • How to keep interest in your project consistent over three months
  • How often to post project updates on Facebook in comparison to Twitter
  • Crowdfund It!'s publisher Editia and how they specialise in long form journalism and short form non-fiction.
  • And examples of successful projects and why they were successful.

Crowdfund it! is available from the Editia website http://editia.com/books/crowdfund-it/

I love hearing from my listeners! Please feel free to contact me or offer any feedback on topics you would like to see covered at: ebookrevolution (at) yahoo (dot) com.

Emily's non-fiction book E-Book Revolution: The Ultimate Guide to E-book success is now available at Kobo, Amazon and Bkclb (Australian e-book store). If you enjoy her tongue in cheek style you may also enjoy her comedy novel set in Facebook, The Grand Adventures of Madeline Cain: Photographer Extraordinaire also available from Kobo, Amazon and Bkclb. Thinking of doing your own crowd funding project? Hire Emily's brain! Emily has successfully conducted her own crowd funding project and interviewed many other authors on the subject, she know exactly what is needed to get a project off the ground. Contact her about it on the above email address.

The companion website for this podcast is http://ebookrevolution.blogspot.com

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Tags: writing · Education · publishing · Emily Craven · Crowd funding · E-books