E-Book Revolution With Emily Craven

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Entries Tagged as 'Marketing'

E-book Revolution Podcast Ep 16: iBooks Alternatives – How To Make A Book App With Authorly

April 5th, 2014 · Comments

Welcome to this special episode of the podcast! It is the 3rd Anniversary of the E-book Revolution Blog, and to celebrate we are giving away some fantastic prizes at www.ebookrevolution.com.au 

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Today's Giveaway is an all star e-book bundle for independent publishers! This e-book bundle consists of 8 of the best books on the internet to help independent authors in their journey. Thank you to those authors who donated a copy to this giveaway! To find out more about each book just click on the links. The e-books included in this prize are: My own ‘E-book Revolution’,  David Gaughran's 'Let's Get Digital' and 'Let's Get Visible', Sean Platt's & Johnny B. Truant's 'Write. Publish. Repeat', Tobias Buckell's 'Nascence', Joanna Penn's 'How To Market You Book', Michelle Campbell-Scott's 'Goodreads For Authors', and Dean Wesley Smith's 'Killing The Top 10 Sacred Cow's of Publishing'. 

 I will be picking the winner of today’s prize from the comments at the post on the E-book Revolution blog hereGet your comments in before 3pm Saturday afternoon (Australian Eastern Standard time) which is also 10pm Friday night across the pond (US Pacific). That’s almost a day and a half of comment drafting time available...

THE PODCAST...

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I’m not sure what it is that gives me such a pathological dislike for monopolies, but in any case I don’t really do Apple. An Apple is something I want to eat, not sit in front of. No Apple product has ever played nice with my other equipment and was always too much trouble to integrate it into my life. As such, you can imagine it’s been a bit of a bee in my bonnet for the past couple of years that the only way to make an enhanced and interactive e-book at a reasonable price has been iBooks Author. Which I can’t access without a Mac. Cheers Apple. Which was why when I heard about Authorly, I had to contact them for an interview. Finally, a way I could experiment in the book app space without having to buy a whole new computer! Without having to spend tens of thousands working with an app developer!

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Authorly is a free tool which allows authors to create interactive book apps -whether they be children’s books, graphic novels, comics or multimedia non-fiction books - and then distributes them not only into the iTunes app store, but into the Google Play store and Kindle Fire store. This tool has opened up a whole new frontier and green field’s opportunity. I think we all remember how some indie authors’ careers were successfully launched due to the early days of Amazon Kindle, and I can’t help but think the App stores for Kindle Fire and Google Play will open up similar opportunities for authors to get in while there is little competition and secure those number 1 sports.

In this podcast I talk to the CEO of Authorly, Adam Kaslikowski, about many things including:

  • How Authorly works and the revenue share
  • How indie authors can create their own children’s book apps with no developer and no upfront cost
  • Why now is the time to get into the book app space, particularly for children’s book authors
  • Why Authorly is different to iBooks (This has nothing to do with the platforms!)
  • Why you are restricting your audience if you just use iBooks Author
  • What animations can be added to your book
  • How long it takes to launch an app on each platform
  • Which platform is the most popular for book apps
  • How Google Play has a much larger share of the app market then you think
  • The optimum page length for book apps
  • How you can you take your out of printed children’s book and use Authorly to creat a digital version
  • What the bestselling book apps have in common
  • Why it’s important for children’s books to not only appeal to kids but also to parents
  • How to get reviews for your app.
  • What factors count towards being listed on a ‘best seller’ list in the app store
  • The ‘sweet spot’ for the number of features and animations you should include in your app
  • Why you can’t just create a book app without any features
  • How to stop kids getting distracted from the story
  • Why book apps as good, if not better, at teaching children to read
  • The most popular features in book apps (between Animations/video/audio)
  • How you should price book apps
  • Strategies for children’s book authors to use apps to boost print sales
  • What sort of story is best suited to a book apps
  • Can use for non-fiction books like cook books etc
  • The mistakes authors make with book apps
  • And you get your app discovered


Enjoy!

I love hearing from my listeners! If you’d like to appear as a guest, or offer any feedback on topics you’d like to see covered, email me at: ebookrevolution (at) yahoo (dot) com.

Emily's non-fiction book E-Book Revolution: The Ultimate Guide to E-book success is now available at KoboAmazon and Tomely (Australian e-book store).If you enjoy her tongue in cheek style you may also enjoy her comedy novel set in Facebook, The Grand Adventures of Madeline Cain: Photographer Extraordinaire also available from KoboAmazon and Tomely.

The companion website for this podcast is www.ebookrevolution.com.au  

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Tags: Transmedia · Education · publishing · Emily Craven · E-books · self-publishing · Marketing · Publicity · Book Apps

E-Book Revolution Podcast Episode 15: How To Prepare For A Radio Or TV Interview With Bill Thompson.

February 5th, 2014 · Comments


Welcome to the first podcast for 2014!

If the thought of public speaking makes you feel like you’ve swallowed a litre of tequila, then I’m assuming the thought of approaching radio or TV shows to promote your book is the most horrifying thing you could think of short of chopping off your ears and sewing them to a mouse. No one wants to sound the fool, and when you’re not in charge of the questions being asked that can be a very real possibility. Plus, there’s the whole problem of how horrible you sound on tape. Well maybe not you, maybe you’re one of the rare few whose voice sounds like God’s gift to birds, but I know I sound horrible (Or think I do, sometimes listening back to these podcasts is torture). I feel like I’m kind of squeaky, slightly slow and my vocabulary seems to shrink by half. It’s an illusion of course, potentially a kind of jedi- mind-trick to make sure our egos don’t become too inflated, but it still makes those recorded snippets of promotion uncomfortable like you’re trying to swallow a cactus.  

But for an author, particularly a self-published author, audio and video interviews are crucial to your success. Because the best way to ‘sell’ is still ‘face-to-face’ or ‘voice-to-voice’ as the case may be. Words can be misconstrued, but when people listen to you speak they hear the passion you have for your writing and they connect with the emotion in your pitch and tone. Your personality shines through and you become more human to them, more interesting. When I first went searching for opportunities to promote my own book, I realised I wasn’t nearly as prepared as I needed to be to do recorded interviews. So for this podcast I went to an expert, a radio and interviewing veteran with almost twenty years under his cap, and I asked him what was the best way for an author to prepare themselves for an interview. That man is Bill Thompson, and not only does he sound amazing (man I wish I had a voice that smooth – it’s the kind of voice you get up in the middle of the night to listen to) but he had some practical and step-by-step advice to share.

Bill Thompson is the Creator and Host of The Bookcast. A radio journalist by profession, he is currently on the air on a major station in Washington, D.C., and has worked for the Associated Press Radio Network, USA Today SkyRadio, and Voice of America. Since 1985 he has interviewed well over nine thousand authors, including some of the biggest names in contemporary literature. In 2006 the opportunity to go “indie” presented itself and he grabbed it, taking Eye On Books to the web, and creating The Bookcast. Devoted solely to interviews with indie authors, its aim is to introduce readers to these immensely talented writers.

I was lucky enough to be able to do an interview with Bill for my Facebook Comedy novel The Grand Adventures of Madeline Cain which you can listen to here.  It was wonderful to work with such a professional, and I’m so grateful for his further kindness in appearing in this podcast.

In this podcast we discuss:

·         What an author needs to get ready for an interview

·         How to weed out bad speaking habits so you sound like a pro

·         The top three things you need before you approach a station for an interview

·         The mistakes indie authors make when approaching book interviewers

·         What you need to practise and purchase before your interview

·         The importance of knowing how much time you have to answer the questions.

·         The secret to preparing your voice

·         Why you should avoid the sleep inducing ‘monotone’

·         Three big no-noes to avoid

·         What the most important thing an author needs to get across in a three minute interview is

·         Whether interviews are worth your time

·         And much, much more!

At the start of the podcast I also talk about my New Year goals (see the blog post here) and my rather whimsical way of keeping track of my successes, a little jar where I place pieces of paper on which I’ve written my successes as they happen. So at the end of 2014 I can open the jar and remind myself of how far I’ve come. Here’s a picture of it:

Enjoy!

I love hearing from my listeners! If you’d like to appear as a guest, or offer any feedback on topics you’d like to see covered, email me at: ebookrevolution (at) yahoo (dot) com.

Emily's non-fiction book E-Book Revolution: The Ultimate Guide to E-book success is now available at KoboAmazon and Tomely (Australian e-book store).If you enjoy her tongue in cheek style you may also enjoy her comedy novel set in Facebook, The Grand Adventures of Madeline Cain: Photographer Extraordinaire also available from KoboAmazon and Tomely.

The companion website for this podcast is http://ebookrevolution.blogspot.com

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Tags: E-Book Revolution · Education · Emily Craven · E-books · self-publishing · Reviews · Marketing · Business of writing · Publicity

E-book Revolution Podcast Ep14 - How To Make A Book Trailer With Red 14 Films

August 14th, 2013 · Comments


I’m pretty sure I’m not the only one out there who thinks scrolling script, stock images, or god forbid, a PowerPoint presentation that zooms in on those images, is not a trailer. Not even close. If I wanted to be bored for 2 minutes I could watch the political debates. Or grass grow, or paint my toenails. No, a trailer is meant to entertain, excite and intrigue. Frankly when I think trailer, I think dynamic movie trailers with minimal words, a killer backing track, and people that move. Alright, a book is not a movie, and it would make sense that a book trailer is not a movie trailer, but fact of the matter is, if what’s floating around on YouTube is what I’m expected to produce for my story, I’d rather be smothered by a mound of my own books. 

 
So to avoid death by one’s own work, I did this podcast with Adam Cushman from Red 14 films on what makes an awesome book trailer and how you can make a live action one yourself for as little as $3. Red 14 Films was founded in 2011 by a small group of writers and filmmakers looking to engage potential readers through digital film. They produce very short arthouse films that accompany your book, serving as a cinematic back-cover synopsis. These trailers are made for publishing houses big and small, as well as indie and self-published writers. You can find out more about Red 14 Films and making your own book trailer at cinematicbooktrailers.com. Red 14 Films as also running an awesome crowdfunding project at the moment to fund several of their authors trailers. Check that out here: http://www.kickstarter.com/projects/red14films/four-literary-short-films.

In this podcast you’ll discover

• Why authors need a book trailer
• Why you should treat a book trailer like a music video
• How book trailers can be used to promote rights to film studios
• The difference between a cinematic and regular book trailer and why they’re not out of your price range.
• Top tips for looking professional
• How to make your own trailer for $3.
• Why you shouldn’t use a large amount of stock footage
• The reason why you should use voice overs over production sound
• Where you can hire a cheap (but good quality) camera
• How to pick what parts of your book should appear in your trailer
• Why trailers shouldn’t have credits and why they shouldn’t show your book cover
• The variety of video platforms you can distribute to other than YouTube.
• And the mistakes authors make when making a trailer.

In this podcast we talk about free stock footage websites like video blockspond 5 and archive.org. We also talk about the music site incomptech.com and the iPhone app Videfy.

Enjoy!

I love hearing from my listeners! Please feel free to contact me or offer any feedback on topics you would like to see covered at: ebookrevolution (at) yahoo (dot) com.

Emily's non-fiction book E-Book Revolution: The Ultimate Guide to E-book success is now available at KoboAmazon and Tomely (Australian e-book store).If you enjoy her tongue in cheek style you may also enjoy her comedy novel set in Facebook, The Grand Adventures of Madeline Cain: Photographer Extraordinaire also available from KoboAmazon and Tomely.

The companion website for this podcast is http://ebookrevolution.blogspot.com
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Tags: E-Book Revolution · writing · Education · publishing · Emily Craven · E-books · self-publishing · Marketing

E-book Revolution Podcast Ep13 - Long Form Journalism E-Publishing With Charlotte Harper

June 19th, 2013 · Comments

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Thousands of commuters every day are looking to fill in the boredom during their public transit, I know I am! They need short, snappy pieces that can be consumed in a day on the ride to and from work. It is this need, and the decline of in depth features in newspapers and magazines, that has seen the rise over the past twelve months in long form journalism, non-fiction pieces between 10,000 and 35,000 words that according to Mark Leslie at Kobo, are selling like hot-cakes through the online platforms. We’re not talking a massive reporting of the facts, e-book readers are after narrative non-fiction, a sort of evolution of the non-fiction article for e-book consumers. A half way point between fiction and non-fiction if you will. This has opened a huge opportunity for writers of all callings, from journalists, to non-fiction authors to fiction writers who pen travel, to memoir, to essays about writing. It is non-fiction’s answer to short stories and novellas.

At the end of last year, my writing mentor, world renowned fantasy author Isobelle Carmody, presented me with a challenge. Keep a diary of impressionist writing, describing my trip to Cambodia as simply as possible with as little judgement as possible – let the description speak for itself. When I returned and let her read through the entries she was astounded at what I had written, “This is possibly better than your fantasy writing, you should do some non-fiction pieces with this.” Then I spoke with Mark Leslie, touching on the rise of long form journalism, and suddenly my interest was piqued enough to seek out a podcast expert in this area!  In this podcast I talk to new digital first long form publisher, Charlotte Harper from Editia about the rise of long form journalism and how emerging writers are using it as a path to professional publication.

charlotteharper.jpgCharlotte Harper covered the digital transformation of the book industry between 2010 and 2012 for Fairfax Media, Bookseller + Publisher and the EBOOKISH.com.au and Booku.com blogs. Charlotte is a former technology journalist, a Walkley Award-winning web producer (for her contribution to The Sydney Morning Herald’s online coverage of the 2000 Olympics) and ex-literary editor of The South China Morning Post in Hong Kong. At The Canberra Times, she was variously chief sub-editor, features, online editor, and editor of firstly the Saturday news features section and then the Sunday magazine. Charlotte recently founded publishing company Editia, which is a new digital first publishing business devoted to long form journalism and non-fiction shorts.

In this podcast we discuss:

· Why long form journalism is becoming so popular

· Why writers should look at it as a potential path to publication

· The length of a feature article in comparison to long form or a novel

· The rise of ‘commute’ fiction

· The potential for writers to make more money over time in comparison to freelance

· How long form publication could help increase your profile

· The importance of tying into recent news events when marketing long form journalism e-books

· Where the e-book revolution is going and how it will effect different genres

· The possibility of newspapers/magazines following Editia’s long form journalism path

· Thoughts on the future of newspapers

· Top 3 things an author needs to create a successful long form piece

· Elements of good research and interviewing

· The Key to being successful in this e-book niche

· The important difference between journalism for website/newspapers and journalism for e-books

· How to pitch long form journalism

· Marketing long form e-books

· Editia’s upcoming projects

· The top 3 tips for breaking into publishing via long form.

CrowdfundItFinal1-187x300.jpgEnjoy!

I love hearing from my listeners! Please feel free to contact me or offer any feedback on topics you would like to see covered at: ebookrevolution (at) yahoo (dot) com.

Emily's non-fiction book E-Book Revolution: The Ultimate Guide to E-book success is now available at Kobo, Amazon and Bkclb (Australian e-book store).If you enjoy her tongue in cheek style you may also enjoy her comedy novel set in Facebook, The Grand Adventures of Madeline Cain: Photographer Extraordinaire also available from Kobo, Amazon and Bkclb.

The companion website for this podcast is http://ebookrevolution.blogspot.com

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Tags: E-Book Revolution · writing · Education · publishing · Emily Craven · Crowd funding · E-books · self-publishing · Marketing · Business of writing · Journalism

E-Book Revolution Episode 12- Creating Audio Books With Bruce Coville

June 5th, 2013 · Comments

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Magic_Steps_FP.jpgMy parents tell me that when I was a little girl, I use to insist that the same book be read to me ten times in a row. Frankly, I can’t remember anything that happened before high school, so I’m not sure whether or not it’s an exaggeration. But it does make me wonder if some unconscious memory of these readings has contributed to my recent discovery and love of audio books and podcasts. Hearing stories of the followings authors like Scott Sigler, Cory Doctorow and JC Hutchins built via audio only intensified my interest in the process of production and how I possibly could apply it to my own writing. I decided not only would I like to find out more about the audio process, but I would also like to explore ways indie authors might be able to do their own!

bruceold.jpgIn this podcast I talk to YA author and audio book producer Bruce Coville. Bruce is an American author of children’s and young adult novels, one of his most popular series being Into the Land Of The Unicorns. He is also the founder of Full Cast Audio and prior to starting the company was involved in the production of acclaimed full cast audio books such as Phillip Pullman’s The Golden Compass. Full Cast Audio (FCA) has a simple mandate: to produce unabridged recordings of fine children's novels using a full cast rather than a single reader. Whenever possible, they invite the author to serve as narrator. Their recordings are always unabridged—the only things deleted from the text are those attributives ("he said", "she growled", etc.) made unnecessary by having a full complement of actors. Authors who have worked with FCA include Elizabeth Winthrop, James Howe, and Tamora Pierce, who wrote an original novel called Melting Stones specifically for the company to record before the print edition appeared. You can learn more about Bruce at www.brucecoville.com, and full cast audio at www.fullcastaudio.com

In this podcast we discuss:

· The benefits of producing an audio version of your book

· How an audio book can enhance the emotional intensity of your work

· The benefits of having a full cast

· How to match a voice to the character to increase characterisation

· How book adaption’s (radio theatre/plays) differ from audio books

· What you need to produce a good audio book

· The importance of articulation

· Things to consider if you’re doing a single voice narration rather than full cast

· Tricks used to indicate visible tags like italics or bold

· Why FCA don’t use sound effects

· When you should use music

· How indie authors can produce their own audio books

· The pros and cons of serialising audio (podcasting) in comparison to releasing the complete work.

· The science of luck

· The science of clean sound

· Whether or not accents are a good idea.

itlou.jpgEnjoy!

I love hearing from my listeners! Please feel free to contact me or offer any feedback on topics you would like to see covered at: ebookrevolution (at) yahoo (dot) com.

Emily's non-fiction book E-Book Revolution: The Ultimate Guide to E-book success is now available at Kobo, Amazon and Bkclb (Australian e-book store).If you enjoy her tongue in cheek style you may also enjoy her comedy novel set in Facebook, The Grand Adventures of Madeline Cain: Photographer Extraordinaire also available from Kobo, Amazon and Bkclb.

The companion website for this podcast is http://ebookrevolution.blogspot.com

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Tags: E-Book Revolution · writing · Education · Emily Craven · E-books · self-publishing · Marketing · Audio books

E-Book Revolution Podcast Ep 8 - Storytelling In The Digital Age With Kobo’s Mark Leslie Lefebvre

April 3rd, 2013 · Comments

Kobowritinglife.jpgWith print on demand, self-publishing and global writing opportunities it's no wonder a new breed of writer is emerging. No longer are we restricted to traditional publishing, to shipping books from overseas, to just writing prose, or even to being in the same room as your fans at a signing. Even with 'new' pathways to publication you are no longer restricted, Amazon certainly isn't the only big fish in town. In particular I am thinking of Kobo, a fantastic company with some revolutionary ideas in the works for publishers and authors.

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CampusChills.jpgAfter the great experiences I've had with Kobo it makes total sense to me that they would hire someone as revolutionary as this podcast's guest, Mark Leslie Lefebvre. Mark is a writer, editor and bookseller and as of 2011 became the director of self-publishing & author relations at Kobo. He has been writing horror/twilight zone fiction since he was 13 and not only has several traditional publishing projects going at once, but also several self-publishing ventures. He was drawn to the profession of bookseller, and remained in the book industry in various management and information technology roles since graduating from university in 1992. He has been instrumental in developing strategies for the use of the Expresso Book machine and has organised several global POD projects using it. He has even organised successful book signings for his store without the authors even being in the same city. You can find out more about Mark at his website or his blog, and Kobo Writing Life at http://kobowritinglife.com/

showmanshivers.jpgIn the intro I talk about the slow but steady progress of my latest novel (released in December), and the various marketing mini-courses I'm putting together for writers as I market my own novel. The idea of the mini courses is to give writers the information they need in one simple and affordable package, not to make them pay for information they already know, to get the information they actually want! I've also started a new Facebook novel, and begun my two new jobs: one as Digital Producer at If:Book Australia and the other as Producer of the interactive Choose Your Own Adventure event set to launch at the Brisbane Writers' Festival in September this year - so it's been a busy month!

In this podcast we discuss:

  • The benefits of self-publishing.
  • How indie authors and Kobo are partnering with bricks & mortar book stores and how you can too!
  • How an e-book author can sell copies of their books at events and functions in the real world.
  • Why Mark bought an Expresso Book Machine (Print On Demand Technology) and how indie authors can use it to deliver cheap print runs.
  • The problem with CreateSpace for global distribution.
  • How Mark became a 'hybrid' author.
  • How you can use Kobo to sell pre-release copies of your book.
  • How to do global book launches.
  • How authors can use their out-of-print back list to increase the sales of their front list from publishers.
  • What Kobo can offer authors (promotion & development opportunities).
  • What sells best on Kobo.
  • Why the 99cent model is unnecessary and detrimental for authors.
  • The consequences of increasing the price of your book.
  • Mark's most successful self-publishing and marketing experiments.

Spirits.jpgEnjoy!

I love hearing from my listeners! Please feel free to contact me or offer any feedback on topics you would like to see covered at: ebookrevolution (at) yahoo (dot) com.

Emily's non-fiction book E-Book Revolution: The Ultimate Guide to E-book success is now available at KoboAmazon and Bkclb (Australian e-book store).If you enjoy her tongue in cheek style you may also enjoy her comedy novel set in Facebook, The Grand Adventures of Madeline Cain: Photographer Extraordinaire also available from Kobo, Amazon and Bkclb.

The companion website for this podcast is http://ebookrevolution.blogspot.com

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Tags: E-Book Revolution · Education · publishing · Emily Craven · Digital Book Store · E-books · self-publishing · Marketing