E-Book Revolution With Emily Craven

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Entries Tagged as 'Digital Book Store'

E-Book Revolution Podcast Ep 8 - Storytelling In The Digital Age With Kobo’s Mark Leslie Lefebvre

April 3rd, 2013 · Comments

Kobowritinglife.jpgWith print on demand, self-publishing and global writing opportunities it's no wonder a new breed of writer is emerging. No longer are we restricted to traditional publishing, to shipping books from overseas, to just writing prose, or even to being in the same room as your fans at a signing. Even with 'new' pathways to publication you are no longer restricted, Amazon certainly isn't the only big fish in town. In particular I am thinking of Kobo, a fantastic company with some revolutionary ideas in the works for publishers and authors.

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CampusChills.jpgAfter the great experiences I've had with Kobo it makes total sense to me that they would hire someone as revolutionary as this podcast's guest, Mark Leslie Lefebvre. Mark is a writer, editor and bookseller and as of 2011 became the director of self-publishing & author relations at Kobo. He has been writing horror/twilight zone fiction since he was 13 and not only has several traditional publishing projects going at once, but also several self-publishing ventures. He was drawn to the profession of bookseller, and remained in the book industry in various management and information technology roles since graduating from university in 1992. He has been instrumental in developing strategies for the use of the Expresso Book machine and has organised several global POD projects using it. He has even organised successful book signings for his store without the authors even being in the same city. You can find out more about Mark at his website or his blog, and Kobo Writing Life at http://kobowritinglife.com/

showmanshivers.jpgIn the intro I talk about the slow but steady progress of my latest novel (released in December), and the various marketing mini-courses I'm putting together for writers as I market my own novel. The idea of the mini courses is to give writers the information they need in one simple and affordable package, not to make them pay for information they already know, to get the information they actually want! I've also started a new Facebook novel, and begun my two new jobs: one as Digital Producer at If:Book Australia and the other as Producer of the interactive Choose Your Own Adventure event set to launch at the Brisbane Writers' Festival in September this year - so it's been a busy month!

In this podcast we discuss:

  • The benefits of self-publishing.
  • How indie authors and Kobo are partnering with bricks & mortar book stores and how you can too!
  • How an e-book author can sell copies of their books at events and functions in the real world.
  • Why Mark bought an Expresso Book Machine (Print On Demand Technology) and how indie authors can use it to deliver cheap print runs.
  • The problem with CreateSpace for global distribution.
  • How Mark became a 'hybrid' author.
  • How you can use Kobo to sell pre-release copies of your book.
  • How to do global book launches.
  • How authors can use their out-of-print back list to increase the sales of their front list from publishers.
  • What Kobo can offer authors (promotion & development opportunities).
  • What sells best on Kobo.
  • Why the 99cent model is unnecessary and detrimental for authors.
  • The consequences of increasing the price of your book.
  • Mark's most successful self-publishing and marketing experiments.

Spirits.jpgEnjoy!

I love hearing from my listeners! Please feel free to contact me or offer any feedback on topics you would like to see covered at: ebookrevolution (at) yahoo (dot) com.

Emily's non-fiction book E-Book Revolution: The Ultimate Guide to E-book success is now available at KoboAmazon and Bkclb (Australian e-book store).If you enjoy her tongue in cheek style you may also enjoy her comedy novel set in Facebook, The Grand Adventures of Madeline Cain: Photographer Extraordinaire also available from Kobo, Amazon and Bkclb.

The companion website for this podcast is http://ebookrevolution.blogspot.com

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Tags: E-Book Revolution · Education · publishing · Emily Craven · Digital Book Store · E-books · self-publishing · Marketing

E-book Revolution Episode 3: Creating Your Own E-book Store in Bkclb with Connor O’Brien

November 6th, 2012 · Comments

bkclblogo.pngI am the first person to tell you that I am in awe of what Amazon, Smashwords, Apple and Kobo have created. Platforms where authors can release the content and stories they want to, with access to their stories made so easy you can purchase a novel at the click of a button. But then Amazon goes and locks authors out of their own dash board, only gives them 35% royalties  if an Australian reader is interested in their work (no matter what you think Amazon, we are a bloody first world country with technology equal to your own!) or Smashwords allows you limited options to pretty up their not so pretty author pages as well as committing heinous crimes against your cleanly formatted MS; it's enough to make you want to go into their office, smack them on the bottom and send them into a corner.

Connor.jpgWhich is why my interest was piqued by the new start up e-book platform Bkclb. It is not trying to be another Amazon or another distribution site like Smashwords. The founders aims is to give authors and publishers complete control of their own e-book stories, allowing them to customise colours and looks and promotions to suit them. Some fantastic features are in the works for this start up (including discounts on books for paying with a tweet, linking into Goodreads reviews, full analytics of reader locations and what site referred them to your store, as well as the ability to include YouTube videos/book trailers right next to the book in question) and I was very excited when founder Connor O'Brien agreed to this podcast. Bkclb is the first platform I used to test the water for my e-books.

In this podcast we discuss:

  • How Amazon and Smashwords don't allow a lot of control over how your 'book store' works
  • Promotion functions necessary to successfully market your novel (Twitter/video/Goodreads)
  • Partially paying for a book with a tweet
  • Different e-book models now available to writers such as short stories, subscriptions, and plays
  • The Kindle Serial program and its potential problems
  • Thoughts on creating communities for serial works
  • Getting more royalties AND Australian's reading your work
  • How independent publishers are forgotten in the digital revolution
  • How to create an epub file easily and cleanly
  • Taking advantage of reverted book rights
  • Digitally publishing magazines
  • Authors making money from sharing their mistakes
  • The boon online publishing is for poets
  • Mistakes authors make in marketing
  • How segregating yourself from the rest of the traditional publishing community may not be to your benefit

Hope you enjoy the show! And remember, I love hearing from Listeners and readers so please drop me a line at ebookrevolution (at) yahoo (dot) com.

Emily's non-fiction book E-Book Revolution: The Ultimate Guide to E-book success is now available at http://emilycraven.bkclb.co. If you enjoy her tongue in cheek style you may also enjoy her comedy novel set in Facebook, The Grand Adventures of Madeline Cain: Photographer Extraordinaire also available from http://emilycraven.bkclb.co

The companion website for this podcast is http://ebookrevolution.blogspot.com

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Tags: E-Book Revolution · writing · Education · publishing · Emily Craven · Digital Book Store