E-Book Revolution With Emily Craven

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Entries Tagged as 'Crowd funding'

E-book Revolution Podcast Ep13 - Long Form Journalism E-Publishing With Charlotte Harper

June 19th, 2013 · Comments

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Thousands of commuters every day are looking to fill in the boredom during their public transit, I know I am! They need short, snappy pieces that can be consumed in a day on the ride to and from work. It is this need, and the decline of in depth features in newspapers and magazines, that has seen the rise over the past twelve months in long form journalism, non-fiction pieces between 10,000 and 35,000 words that according to Mark Leslie at Kobo, are selling like hot-cakes through the online platforms. We’re not talking a massive reporting of the facts, e-book readers are after narrative non-fiction, a sort of evolution of the non-fiction article for e-book consumers. A half way point between fiction and non-fiction if you will. This has opened a huge opportunity for writers of all callings, from journalists, to non-fiction authors to fiction writers who pen travel, to memoir, to essays about writing. It is non-fiction’s answer to short stories and novellas.

At the end of last year, my writing mentor, world renowned fantasy author Isobelle Carmody, presented me with a challenge. Keep a diary of impressionist writing, describing my trip to Cambodia as simply as possible with as little judgement as possible – let the description speak for itself. When I returned and let her read through the entries she was astounded at what I had written, “This is possibly better than your fantasy writing, you should do some non-fiction pieces with this.” Then I spoke with Mark Leslie, touching on the rise of long form journalism, and suddenly my interest was piqued enough to seek out a podcast expert in this area!  In this podcast I talk to new digital first long form publisher, Charlotte Harper from Editia about the rise of long form journalism and how emerging writers are using it as a path to professional publication.

charlotteharper.jpgCharlotte Harper covered the digital transformation of the book industry between 2010 and 2012 for Fairfax Media, Bookseller + Publisher and the EBOOKISH.com.au and Booku.com blogs. Charlotte is a former technology journalist, a Walkley Award-winning web producer (for her contribution to The Sydney Morning Herald’s online coverage of the 2000 Olympics) and ex-literary editor of The South China Morning Post in Hong Kong. At The Canberra Times, she was variously chief sub-editor, features, online editor, and editor of firstly the Saturday news features section and then the Sunday magazine. Charlotte recently founded publishing company Editia, which is a new digital first publishing business devoted to long form journalism and non-fiction shorts.

In this podcast we discuss:

· Why long form journalism is becoming so popular

· Why writers should look at it as a potential path to publication

· The length of a feature article in comparison to long form or a novel

· The rise of ‘commute’ fiction

· The potential for writers to make more money over time in comparison to freelance

· How long form publication could help increase your profile

· The importance of tying into recent news events when marketing long form journalism e-books

· Where the e-book revolution is going and how it will effect different genres

· The possibility of newspapers/magazines following Editia’s long form journalism path

· Thoughts on the future of newspapers

· Top 3 things an author needs to create a successful long form piece

· Elements of good research and interviewing

· The Key to being successful in this e-book niche

· The important difference between journalism for website/newspapers and journalism for e-books

· How to pitch long form journalism

· Marketing long form e-books

· Editia’s upcoming projects

· The top 3 tips for breaking into publishing via long form.

CrowdfundItFinal1-187x300.jpgEnjoy!

I love hearing from my listeners! Please feel free to contact me or offer any feedback on topics you would like to see covered at: ebookrevolution (at) yahoo (dot) com.

Emily's non-fiction book E-Book Revolution: The Ultimate Guide to E-book success is now available at Kobo, Amazon and Bkclb (Australian e-book store).If you enjoy her tongue in cheek style you may also enjoy her comedy novel set in Facebook, The Grand Adventures of Madeline Cain: Photographer Extraordinaire also available from Kobo, Amazon and Bkclb.

The companion website for this podcast is http://ebookrevolution.blogspot.com

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Tags: E-Book Revolution · writing · Education · publishing · Emily Craven · Crowd funding · E-books · self-publishing · Marketing · Business of writing · Journalism

E-Book Revolution Podcast Episode 5: Learning How To Crowdfund It! With Anna Maguire

January 11th, 2013 · Comments

CrowdfundItFinal1-187x300.jpgOk, it may be pretty clear to some of you now that I'm a little bit obsessed with crowdfunding. There are some fantastic projects getting off the ground (including my project 'Images of Joy' that would not have been possible without the crowd funding platform Pozible) now that the gatekeepers of the arts world are no longer the only funding bodies. In the last podcast I talked with author Alain Guillimaine about his personal crowd funding journey. So it was only natural that in this podcast I have gone to a crowd funding and digital content expert, Anna Maguire, who has been in the publishing industry for almost twenty years. In this podcast we talk about management of and author's digital content as well as the crowdfunding phenomena.

Anna Maguire is a Sydney-based consultant and blogger specialising in digital training and strategy. She advises on digital publishing and crowdfunding through her consultancy Digireado. Anna has worked in book publishing and digital content for 25 years. She is a former head of production and interactive at Random House Australia and is a passionate advocate for digital developments in the book industry and the emerging Australian ebook and app market. She is a graduate of the Yale Publishing Course and has appeared at the Sydney Writers’ Festival and Ubud Writers and Readers Festival. Anna regularly conducts training for editing and publishing students at Macleay College and has presented to Master of Publishing students at Sydney University. She has also trained authors in their digital publishing options for over two years.

AnnaMaguire-266x300.jpgIn September 2012 Anna published her first ebook with digital-first publishing start-up Editia Books. Crowdfund it! is the first Australian book about the $1.5 billion crowdfunding phenomenon. Anna blogs on the Digireado website, www.digireado.com.au, and at www.crowdfundit.com.au. She is also on Twitter (@digireado and @crowdfunditnow) and Facebook (facebook.com/digireado).

In this podcast we discuss:

  • The 1.5 Billion dollar crowdfunding phenomena
  • How crowdfunding works and why it works for writers
  • How this digital evangelist went from producing book content, to website content, to phone content, to working for Random House.
  • What a digital content strategy is and why it's important for authors to think about
  • The benefits of having your own ISBN
  • How Facebook generates 8x more funding then any other network
  • The best way to convince people to fund you
  • How to manage your crowd funding project in three steps
  • How to put together enticing rewards
  • How small UK press Unbound uses crowdfunding to determine which books get published
  • Issues of Tax when crowdfunding
  • How to keep interest in your project consistent over three months
  • How often to post project updates on Facebook in comparison to Twitter
  • Crowdfund It!'s publisher Editia and how they specialise in long form journalism and short form non-fiction.
  • And examples of successful projects and why they were successful.

Crowdfund it! is available from the Editia website http://editia.com/books/crowdfund-it/

I love hearing from my listeners! Please feel free to contact me or offer any feedback on topics you would like to see covered at: ebookrevolution (at) yahoo (dot) com.

Emily's non-fiction book E-Book Revolution: The Ultimate Guide to E-book success is now available at Kobo, Amazon and Bkclb (Australian e-book store). If you enjoy her tongue in cheek style you may also enjoy her comedy novel set in Facebook, The Grand Adventures of Madeline Cain: Photographer Extraordinaire also available from Kobo, Amazon and Bkclb. Thinking of doing your own crowd funding project? Hire Emily's brain! Emily has successfully conducted her own crowd funding project and interviewed many other authors on the subject, she know exactly what is needed to get a project off the ground. Contact her about it on the above email address.

The companion website for this podcast is http://ebookrevolution.blogspot.com

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Tags: writing · Education · publishing · Emily Craven · Crowd funding · E-books

E-book Revolution Episode 4: Crowd funding For Writers 101 with Alain Guillemain

November 20th, 2012 · Comments

Customer_Delight_cover_final.jpgWhat if I told you, you could get paid for writing, or to make your first print run? Especially if you are an already established author? If you are willing to do the work, then perhaps crowd funding is for you. Crowd funding allows artists to raise funds for their project, by asking everyday people to pledge money toward their project. It's not like traditional fundraising where you wear a Santa suit, put out a bucket to collect change and you hand it into the organisation (or I suppose yourself in this case). Crowd funding sets a goal and time limit, if you don't get enough people to pledge in the allotted time, everyone keeps their money, and the project goes back to square one. If the artist makes the funding goal, only then will the project go ahead, and then everyone who pledged gets some sort of reward for their wonderful help.

Crowd funding is what first time author Alain Guillemain used to edit, print, and launch his book Customer Delight (See his crowd funding project here).Yes you heard me right, Alain is a first time author, not an established author, and in 40 days he raised $7600. I was so intrigued I interviewed him about how he did it.

AlainGuillemain.jpgIn this podcast we discuss:

  • What crowd funding is and how it works
  • Alain's proposal concept and how he made it appealing to pledge
  • How to create relevant and enticing rewards for project participants
  • How he promoted the project and in what time frame
  • The three things you need to start your own crowd funding project
  • The best way to get started
  • The amount of experience a non-fiction author needs in comparison to a fiction author
  • The plan of attack now that the money has been funded
  • The elements an author need to consider when costing the project

Customer Delight is available at http://customerdelight.com.au

Hope you enjoy the show! And remember, I love hearing from Listeners and readers so please drop me a line at ebookrevolution (at) yahoo (dot) com.

Emily's non-fiction book E-Book Revolution: The Ultimate Guide to E-book success is now available at http://emilycraven.bkclb.co. If you enjoy her tongue in cheek style you may also enjoy her comedy novel set in Facebook, The Grand Adventures of Madeline Cain: Photographer Extraordinaire also available from http://emilycraven.bkclb.co. Thinking of doing your own crowd funding project? Hire Emily's brain! Emily has successfully conducted her own crowd funding project and interviewed many other authors on the subject, she know exactly what is needed to get a project off the ground. Contact her about it on the above email address.

The companion website for this podcast is http://ebookrevolution.blogspot.com

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Tags: E-Book Revolution · writing · Education · publishing · Emily Craven · Crowd funding